Strategy

Protecting your IPR in Asia

IPR protection is about more litigation. Consumer education and market access are also critical

For many brand owners, fear of intellectual property rights (IPR) theft is a major concern when first entering Asia's markets. E-commerce has only complicated the challenges. But how companies educate and sell to their customers is critical to finding a sustainable solution.

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Strategy

China's shop window

How Hong Kong has helped the world's brand owners develop their China brand recognition

For smaller brand owners, it can be a challenge developing brand recognition in China's large and fragmented markets. Hong Kong has established itself as China's shop window, receiving 41 million Chinese tourists annually. But commercial strategies are changing fast as retail rents rise.

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Strategy

Rise of the machines

Factories full of robots might sound an easy solution to rising wage costs. But it's not so simple.

China’s rising wage costs are forcing manufacturers to rethink the country’s 30-year-old labour-intensive business model, and consider replacing people with machines. It’s an important step towards raising China’s productivity rates and avoiding the country’s middle-income trap. But automating production lines is harder than it looks.

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Strategy

Looking for China's future MNCs

China's private firms are shopping for foreign brands and technologies to bring home.

Chinese firms are expanding globally; but it’s still early days, and the hype is greater than the reality. There have been success stories. But there are also major challenges and it is the the next wave of private-led investment that will deal better with internationalization as they shop abroad.

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